Golden Rule of Marketing: there are only two options when it comes to marketing.
- You can either spend your time; or
- You can spend your money
Marketing Strategy:
- We are humans First; Secondly, we are lawyers: Put your personality into your practice
- Lawyer-client is a relationship: be true to yourself or pay the price
- Pursue a passion and share it with my clients and community
- Make merchandise I am proud to put my name on and give to clients and my community
- Do not emulate Veteran Attorney’s and their marketing practices:
- I cannot beat them at their own game
- Maintain a marketing journal
- Record every source of marketing
- Track phone calls, emails, etc. and connect each contact to a source of marketing
- Consuming legal market information
- Track legal trends
- Look for gaps in the market that couple with my passions
- E.g. skateboard law; video game law;
Marketing Platforms:
- Facebook: detail practice areas of firm, location, contact information, reviews
- Twitter: discuss legal topics within my practice area
- Google Plus: detail practice areas of firm, location, contact information, reviews
- Youtube: provide 30 sec. – 1 minute videos discussing a particular area of law
- Blog: post articles of legal topics I am interested in that wall within my practice area
- A blog answering common questions that I am asked
- Podcast: provide 5 minute discussions on legal topics within my practice area
- Justia: trial period using their platform to market myself
- Avvo: create a profile
Marketing Opportunities:
- Take initiative in professional relationships
- Get others business cards and follow up with a call checking in, requesting their email address, and emailing future dates for a lunch/meeting
- Arkansas Bar Association; Pulaski Bar Association; American Bar Association
- Join these organizations now and vet them while my rates are cheep as a new lawyer
- Sweat Equity: Put in the work, pay the price, get your hands dirty, and grow
- Humans cannot intuit statistics: we must do the math!